Lidl introduces change to loyalty scheme offering customers extra discounts
Customers can also benefit from the existing ‘coupons’ that give shoppers personalised discounts on different products
www.gbnews.comHere’s a concise update on Lidl Plus loyalty scheme changes:
- What’s new: Lidl has overhauled Lidl Plus into a points-based system. You now earn 1 point for each £1 spent, which can be redeemed for money-off vouchers or “freebies” in the Rewards Marketplace. Some promotions may boost earning rates temporarily. This replaces the old monthly-spend target rewards.
- When it started: The revamped scheme rolled out in early May 2026, with many outlets adopting it from May 5, 2026. Some outlets reported customer backlash as the new structure differs from prior rewards. [Sources note: multiple outlets reported the May 2026 rollout and customer reactions.]
- What stays the same: Lidl continues to offer personalized coupons/offers in the app, and existing pre-May 2026 coupons may retain shorter redemption windows if you had earned them before the switch.
- Practical implications: Shoppers who previously relied on fixed-value monthly targets may now need to accumulate points through regular purchases to unlock comparable savings, especially if they don’t frequently hit promo periods. Promotions like Extra Points can boost earnings on specific items.
- Tips to maximize value: Check the Lidl Plus Points section in the app’s Rewards Marketplace to select rewards, and watch for limited-time point multipliers or bonus-point promotions (e.g., fruit weeks or item-specific boosts). Activate any money-off vouchers before checkout to ensure redemption.
Illustration (example):
- If you spend £60 in a shop and earn 60 points, you can redeem those points for a discount on future purchases or choose a free item from the rewards catalog (subject to available rewards and point values). This is straightforward but depends on current Rewards Marketplace offerings and promo periods.
If you’d like, I can summarize how this change affects your typical shopping in Dallas area Lidl locations, or pull the latest UK-only notices and customer sentiment from recent articles. Please tell me your preference. [Citations: reports on the May 2026 rollout and the point-based changes.]