Press Releases - Swatch Ltd
Welcome to Swatch’s official media platform, your hub for press releases, lookbooks, and visual assets.
www.swatch.comHere’s what’s happening with AP x Swatch right now.
- The latest chatter on social and watch community channels centers on a rumored collaboration between Audemars Piguet (AP) and Swatch, with many discussions drawing parallels to the MoonSwatch hype. Some sources suggest a potential announcement around mid-May 2026, but official confirmation has not been issued.[2][4][5]
- Swatch has publicly maintained a communications hub for press releases and visuals, but as of now there is no published AP x Swatch collaboration press release from Swatch’s official channels confirming a joint collection.[8][9]
- Watch-enthusiast communities are mixed: some think a collaboration could redefine exclusivity norms, while others warn that mass-market alignment could dilute AP’s Royal Oak aura if executed similarly to MoonSwatch. The debate is ongoing as rumors circulate.[4][2]
If you’d like, I can monitor for official statements from AP or Swatch and summarize any concrete details (pricing, release windows, and model names) as soon as they’re released.