attended reporting over the past year highlighted normalization of profanity across platforms, where swearing is common in informal talk. Both the UK and US, experts note that perceptions of offensiveness depend on where and with whom despite broader use. Swearing has shown increasing social acceptability, signaling emphasis, group solidarity, or surprise, not primarily intended as insults. The shock value is shrinking in many contexts. Current coverage has underscored the normalization across platforms, including schools and online communities. In the UK and US alike, usage is broader, but perceptions of offensiveness depend on the audience and setting.