Latest News About Subway news focuses on tech upgrades in Fresh Forward 2.0 concepts across markets

Updated 2026-06-17 23:36

The chain signals digital expansion as Fresh Forward 2.0 expands self-serve kiosks to streamline operations; European markets reports strong early feedback on digital platforms within a broader global transformation; in travel hubs and non-traditional venues serve affordable options and grab-and-go options upsurge; these efforts support Subway's ongoing push to simplify ordering and improve on-site dining across markets.

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Subway® Delivers Integrated Digital Experience in Key European Markets®

Fresh Forward 2.0 has been tested across all regions, receiving overwhelmingly positive feedback from guests, franchisees and their team members. In concept testing, guests reported the new design significantly increases their likelihood to dine in and visit Subway restaurants again. In addition to improving the overall ambiance of Subway restaurants, Fresh Forward 2.0 supports the acceleration of Subway’s digital transformation journey. Self-serve kiosks, order ready screens and kitchen...

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