Rolex macht Schluss mit der «Pepsi» | Handelszeitung
Rolex stellt mit der Submariner «Pepsi» eine der heissesten Uhren überhaupt ein.
www.handelszeitung.chHere’s the latest on Rolex Pepsi kaufen (purchase and news about the Rolex GMT-Master II Pepsi).
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What’s happened: Rolex reportedly discontinued the GMT-Master II Pepsi (the red-and-blue bezel) around Watches and Wonders 2026, leading to widespread market chatter and price movements on secondary markets. Several publications report that authorized dealers were informed that no further Pepsi deliveries would be made, and waitlisted buyers were advised to consider alternatives [source coverage from early 2026 and April 2026 reports]. This marks a notable shift for one of the brand’s most iconic models.[1][4][8]
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Market impact: As production stops were communicated, secondary-market prices for Pepsi watches surged, with some data indicating significant price increases compared with earlier in the year. Collectors and buyers on waitlists faced uncertainty about availability, pushing demand into the aftermarket.[4][8][1]
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What to watch next: The brand’s public stance on replacement models or new bezel/colors post-Pepsi remains as yet unconfirmed in official channels, though coverage suggests Rolex is focusing on other commemorative or core-line releases rather than a direct Pepsi substitute.[8][4]
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Related context: Similar sensational moves in the luxury watch world (e.g., high-profile retirements of iconic models) have historically driven both price dynamics and renewed interest in alternative Rolex sports models or vintage pieces. If you’re considering a purchase, you may want to monitor official Rolex communications and trusted dealers for any new introductions or restocks.[1][8]
Illustrative note:
- If you’re shopping now, expect heightened competition and paid premiums on Pepsi-bearing GMT-Master II models on the secondary market, versus the factory-sticker price for standard steel GMT-Master II references. This pattern aligns with recent media coverage of the production halt and market reactions.[4][1]
Would you like a concise snapshot tailored to a specific region (e.g., United States vs. Europe) or guidance on how to verify authentic Pepsi GMT-Master II availability from trusted dealers? I can pull exact dealer notes and current price ranges if you specify your preferred market.[8][1][4]