Network 10 attended headlines while it restructures and navigates a shift in TV strategy. Continued coverage highlights local reporting with around a 160,000 national audience and greater emphasis on local. 5pm bulletin gained some traction, Deal or No Deal at 7pm posted early gains. Melbourne studio upgrades as part of a broader network refresh. Brisbane and Perth viewership shows mixed results. Sources indicate these dynamics as part of Ten’s attempt to navigate a changing TV landscape.
While Seven and Nine battle it out for 6pm news ratings dominance each night, Ten has quietly repositioned itself as a locally focused news source, and the result is its biggest audiences in years.Linear free-to-air television audiences are dropping. This isn’t news to anyone, least of all those within the industry, but it doesn’t necessarily […]
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