Here’s the latest I can share based on recent reports:
Core update
- Max Homa joined lululemon as an ambassador, with announcements around late December 2024 and into early January 2025. This marked a shift in his apparel and sponsorship, aligning with lululemon’s PGA Tour ambassador roster.[1][2][3]
Context and immediate implications
- The partnership was publicly described as Homa joining lululemon’s ambassador program, following a season where he aimed to bounce back on the PGA Tour in 2025.[2][1]
- Media coverage at the outset highlighted a wardrobe and brand alignment, with Homa noting excitement about joining lululemon and integrating the brand into his on-course and off-course gear.[3][1]
Recent developments to watch (through 2025)
- Reports in early January 2025 noted Homa continuing with lululemon as part of his gear setup for the Sentry Tournament in Maui and the 2025 season, including related apparel and potential gear changes alongside Cobra/Evo Puma collaborations.[10][3]
- Related coverage described the broader move as part of lululemon’s PGA Tour ambassador strategy, alongside other athletes like Min Woo Lee and various sports figures.[4][1]
If you’d like, I can pull the most current updates from specific outlets (e.g., official lululemon press releases or major sports outlets) and summarize any new developments post-May 2025.
Sources
The six-time PGA Tour winner has changed his equipment, footwear and apparel to start the 2025 season
www.golfmonthly.comMax Homa opened up about his new deal with Lululemon ahead of The Sentry 2025. The American golfer, who was a long-term partner of Titleist, has recently made a surprising switch.
www.sportskeeda.comWhen Max Homa tees it up at Kapalua to kick off the 2025 PGA Tour season, he’ll do it in fresh threads, kicks, and sticks. From his gear to his bag, everything is brand new—and making waves in the golf world before the season even starts. After weeks of buzz, the rumors are now fact: […]
golf-threads.comWe asked lululemon ambassador Max Homa to share his 5 favorite items from the latest collection — and he included these 'unreal' pants.
golf.comThe six-time PGA Tour winner will have a new look in 2025 as he hopes to return to winning ways and keep a U.S. team appearance streak alive.
www.si.comLululemon welcomes PGA golfer Max Homa as its newest Ambassador. Ranked 27th globally, the six-time PGA Tour winner is known for his sharp style, wit, and community focus....
www.fibre2fashion.comMax Homa Joins lululemon As Its Newest Ambassador
corporate.lululemon.comThe six-time PGA Tour winner will have a new look in 2025, when he hopes to return to winning ways and play in the Ryder Cup.
www.inkl.comAmerican golfer Max Homa has been unveiled as the newest ambassador for Lululemon. Homa, who tied for third place in the 2024 Masters Tournament, commented 'Lululemon already takes up most of my wardrobe with workout and lounge apparel, and it feels like a dream come true to have the opportunity to work with such an iconic brand'.
www.themediaeye.com