Live Nation has introduced a $30 ticket promotion for summer 2026 shows. This initiative follows amid reports of exorbitant ticket costs and pre-sale craze. Fans have expressed irritation over the costs, with some describing them as unreasonable. The promotion follows Live Nation's positive financial results for 2025, with Ticketmaster continuing to increase profitability. Additionally, SeatGeek has warned that a settlement with Live Nation could consolidate Ticketmaster's market power.