Here’s the latest I can share based on current public information up to now.
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Lick, a UK-based paint and décor brand known for its low-VOC, water-based paints and sustainable approach, has had ongoing activity in retail partnerships and product expansions in recent years. For example, in 2024 there were reports of Lick partnering with B&Q to bring its products into stores, expanding accessibility beyond online channels. This suggests continued efforts to grow offline presence alongside online sales.[8][9][10]
- If you’re in Fortaleza, Brazil, this might not directly affect you, but it indicates the brand’s international aspirations and retail strategy that could influence availability in other markets if and when they expand.
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There have been historical milestones including awards and trade partnerships that highlight Lick’s position in the DIY and professional channels, such as trade-focused deals and product recognitions in the early 2020s. These signals point to a branding and product emphasis on color discovery, sustainability, and ease of use for both consumers and decorators.[3][4]
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For the most current local updates (e.g., new partnerships, stock availability in specific retailers, or new color collections), it’s best to check Lick’s official channels or reliable trade outlets. Given the Iberian/UK-centric focus of most Lick coverage, regional availability can vary and new developments might appear after this summary.
If you’d like, I can search for the very latest articles or press releases and pull out concrete headlines with dates and locations to give you a precise snapshot. Would you like me to do that?
Note: The above references are drawn from recent coverage and trade reports about Lick’s activities in 2020–2025, including partnerships with major retailers and product-line highlights.[4][9][10][8]
Sources
Lick believes that home décor needs a makeover. The British company has created a range of paints that are low-VOC and entirely water-based, which means fewer fumes, irritants and potentially harmful chemicals. Its wallpapers use paper sourced from sustainably managed forests. Meanwhile, its eco-friendly decorating tools are made entirely from sustainably sourced materials, such as […]
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