Your ITV Commercial Update
We'll be sharing success stories from our clients and across ITV to help inspire your brand and keep your business healthy.
www.itvmedia.co.ukHere’s the latest on ITV Player (now branded as ITVX) based on recent public updates:
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ITVX is ITV’s flagship streaming service in the UK, replacing the older ITV Player app, with a mix of on-demand boxsets, films, and live streaming, plus exclusive originals [source: ITV official pages and press coverage]. ITVX has been promoting high-volume streaming, including strong performance in April with record engagement in some regions [source: ITV press/news updates]. London viewers can access ITVX via web, apps, and connected devices, with features like in-car playback partnerships expanding reach [source: ITV press centre; ITV media updates].
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Key recent themes:
- Content slate: new dramas, comedies, reality formats, and international acquisitions are regularly added, along with live sport and special events streaming on ITVX [source: ITV press centre; ITV Top Picks].
- Platform enhancements: ITV has rolled out partner integrations (e.g., Planet V and in-car entertainment via Xperi) to broaden accessibility and ad-supported/advertising options [source: ITV Weekly Update; press centre].
- Rights and distribution: ITV continues to secure and renew distribution deals for both exclusive series on ITVX and traditional linear content rights, including ongoing sports and entertainment programming [source: press updates; ITV plc news].
Illustration: ITVX as the modern hub for ITV content, replacing ITV Player with a broader library, exclusive originals, and cross-platform access (web, mobile, in-car, and connected TVs) [source: ITV official channels].
If you’d like, I can pull the most recent headlines from ITV’s official press site and a couple of major UK outlets and summarize them in a short, cited snapshot for you.