Hailey Bieber reportedly sold Rhode to e.l.f. Beauty for about $1 billion in 2025. The deal was widely covered, with official statements noting a goal to expand Rhode globally and reach more customers. If you’d like, I can pull the latest updates or provide a quick timeline of the key announcements and post-sale developments.[1][2][4]
Sources
Celebitchy is a daily gossip and entertainment blog, started in 2006, which also focuses on liberal politics, royal coverage and fashion.
www.celebitchy.comHailey Bieber opened up about selling Rhode to e.l.f. Beauty for $1 billion in May during a 'GQ' interview published on Nov. 11, 2025.
people.com"I was just like, it’s going to be this or I am not doing it. That was my goal."
www.maxim.comHailey Bieber has sold her skincare and beauty brand, Rhode, to E.l.f Beauty for a whopping $1 billion (R17.9 billion).
www.ecr.co.zahailey bieber rhode Latest Breaking News, Pictures, Videos, and Special Reports from The Economic Times. hailey bieber rhode Blogs, Comments and Archive News on Economictimes.com
economictimes.indiatimes.comTalk about a girl boss! Hailey Bieber told GQ while she didn't necessarily plan to sell her brand Rhode earlier this year ... she was offered a price she couldn't refuse.
www.tmz.comThe model turned beauty mogul sold her popular beauty brand Rhode to e.l.f. Beauty just three years after its launch.
abcnews.go.comHailey Bieber has officially sold her beauty line in a billion-dollar deal.According to a recent press release of the cosmetic brand, the 28-year-old beauty mogul sold her Rhode Skin company to e.l.f. Beauty for $1...
www.geo.tv