The Guardian marks latest push into US market with first major US ad campaign: ‘The whole picture'
Four-week marketing campaign to run in New York City subways, high-impact Manhattan billboards, major US podcasts and more
www.theguardian.comHere’s the latest on Guardian US based on the most recent reporting up to now.
Guardian US has intensified its US-focused investigations and democracy coverage in recent years, expanding its newsroom with dedicated roles and a multi-year series on defending democracy in America. This reflects Guardian US’s ongoing effort to deepen investigative and political reporting in the United States. [cite ]
In 2025 Guardian US launched a major US marketing push to broaden its audience and support base, including high-profile campaigns and partnerships, signaling a push to grow its presence and reader support in the United States. [cite ][cite ]
Guardian US has continued to emphasize independent, global journalism with coverage spanning climate, racial justice, gun violence, and politics, positioning itself as a global perspective within the US media landscape. This aligns with Guardian US’s long-standing editorial focus and audience development in the US market. [cite ][cite ]
If you’d like, I can pull the very latest articles or provide a short summary of the top Guardian US stories from today.
Four-week marketing campaign to run in New York City subways, high-impact Manhattan billboards, major US podcasts and more
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www.inkl.comLatest London news, business, sport, showbiz and entertainment from the London Evening Standard.
www.standard.co.ukThe Guardian, a 204-year old global, independent and reader-funded news organization, today launched its first major U.S. marketing campaign, highlighting the Guardian’s distinctive role within the U.S. media landscape: “Journalism that’s global, independent and free.”
www.editorandpublisher.comThe campaign creative will also be seen across the Guardian’s own channels, including a landing page, Guardian audio, video, newsletters, and across the Guardian’s digital sites. A landing page video and social video will feature the US editor, Betsy Reed, walking readers through the new US campaign. Katharine Viner, editor-in-chief, Guardian News & Media, said: “For more than a decade, the Guardian has built up a top-tier, thriving edition in the US, with coverage of the climate crisis,...
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www.inkl.comJanine Gibson, editor-in-chief of Guardian US, on seven months in America, 30 staff and 4m new readers
www.journalism.co.uk