The late Colonel Sanders continues to drive KFC expansion today, with newly rolled out menu items launching in the UK and Canada to test demand. British diners promptly posted the viral sandwich online after launch, setting off buzz across social channels. A fresh virtual event for Zenless Zone Zero brings a bamboo-style Sanders character into play, mixing gaming culture with the brand. Back in the US the chain cut a number of restaurant franchises, including about eleven Florida closures, streamlining its footprint. Marketing now combines online buzz with physical stores to keep younger buyers, leaning into the late founder's recognisable image. The brand tests small changes ahead of wider rollouts, sticking to a step-by-step playbook across regions.