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Press Room
www.buildabear.comHere are the latest Build-A-Bear updates I found from their official press room and recent coverage:
- Recall notice: Build-A-Bear announced a voluntary recall of Heartwarming Hugs Bear 2 with zipper closure sold in North America, the UK, and Ireland, due to a zipper slider detaching and posing a choking hazard. The recall targets units released in January 2026. This is the most recent major safety-focused news from the company [Press Room - Build-A-Bear, April 30, 2026] [Press Room - UK site, February 11, 2026].
- Corporate philanthropy: In mid-2025, Build-A-Bear committed $100,000 in cash and in-kind support for disaster relief in the St. Louis area, the company’s home base [Press Room - Build-A-Bear, June 25, 2025].
- Digital content expansion: The company highlighted the success of its animated YouTube series, including a Feb 2026 milestone of exceeding half a million views as Toy Fair 2026 kicked off [Press Room - UK site, February 11, 2026]. There are also plans for an exclusive new animated series, KABU, with a December 2025 launch announced [Press Room - UK site, December 17, 2025].
If you’d like, I can pull the exact press-room pages or summarize the recall safety details, including affected product SKUs, replacement options, and how to proceed with returns. I can also provide a quick timeline of the company’s recent strategic moves (digital expansion, international growth, and partnerships) with brief context.