Here are the latest publicly available updates on Asiago cheese.
- Asiago cheese news highlights a 2024-2025 initiative: the Asiago Cheese Protection Consortium announced a tender for a three-year communication campaign in the USA and the UK, in partnership with the Speck Alto Adige Consortium. This suggests ongoing branding and protection efforts for Asiago PDO in international markets.[1]
- The Consortium has continued activity through 2023–2024 with events and outreach, including invitations related to Asiago PDO in Mexico and participation in trade shows such as Anuga and SIAL Paris, underscoring ongoing international promotion and presence in global fairs.[2][3]
- Market context indicates continued growth in the Asiago cheese sector, driven by innovations like organic, lactose-free, and flavored variants, along with packaging and distribution improvements; major producers and distributors are expanding online sales and premium offerings.[3]
- Historically, European Parliament and EU-level actions have shown persistent attention to protecting Asiago PDO in key markets like the US and Canada, reflecting ongoing policy efforts to secure GI protection abroad.[4][8]
Illustration: A timeline view of recent Asiago PDO news and campaigns shows a pattern of coordinated protection efforts, international promotions, and product diversification from 2023 through 2025, indicating a steady emphasis on market expansion and brand protection.[1][2][3]
If you’d like, I can pull up the latest specific press releases or translate the key points from the Asiago PDO site into a quick summary for what it means for importers, retailers, or consumers. I can also provide a brief one-page brief with the top three ongoing initiatives and their implications.
Citations:
- Latest campaign tender and USA/UK focus.[1]
- Trade show presence and invitations in 2023–2024.[2]
- Market growth and product diversification trends.[3]
- EU/US protection efforts and historical context.[8][4]
Sources
Cheese Market News is the weekly newspaper of the nation's cheese, dairy and deli businesses. Find stories, market activity, industry resources, new products and more.
www.cheesemarketnews.comQuestion for written answer E-009584/2013 to the Commission Rule 117 Mara Bizzotto (EFD)
www.europarl.europa.euMagazine News and events Gli chef Alfio Ghezzi (Senso Alfio Ghezzi di Rovereto), Peppe Guida (Antica Osteria Nonna Rosa… Il 27 novembre, al Marriott Park Hotel di Roma, Asiago DOP sarà partner della presentazione… Sabato 13 novembre Asiago DOP celebra, a Napoli, l’incontro con i Tre Bicchieri della guida Vini d’Italia 2022 del… Asiago DOP […]
asiagocheese.itMOTION FOR A RESOLUTION pursuant to Rule 120 of the Rules of Procedure on Asiago PDO cheese and lack of protection on the US and Canadian markets Mara Bizzotto
www.europarl.europa.euThe Consortium for the Protection of Asiago Cheese, as Lead Proposing Organisation, in partnership with the Speck Alto Adige Consortium, announces (via publication in the Official Journal of the European Union GU/S: OJ S 62/2024 27/03/2024) the launch of a call for tender by means of an Open Competitive Procedure, for an “ implementing Body”, […]
asiagocheese.itThis popular cheese, also known as Asiago Aged, is from the Asiago plateau in the Veneto region and was originally made with sheep's milk, but the recipe changed as cattle farming increased in the 1500s. The DOP was established in 1979 to protect the integrity of this traditional mountain cheese, which can be made only in the provinces of Vicenza, Trento, Padova and Treviso. There are two main types Asiago: d’Allevo and Pressato. The d’Allevo version is the more traditional of the two. Once...
agorafoodsinternational.comThis popular cheese, also known as Asiago Aged, is from the Asiago plateau in the Veneto region and was originally made with sheep's milk, but the recipe changed as cattle farming increased in the 1500s. The DOP was established in 1979 to protect the integrity of this traditional mountain cheese, which can be made only in the provinces of Vicenza, Trento, Padova, and Treviso. There are two main types Asiago: d’Allevo and Pressato. The d’Allevo version is the more traditional of the two. Once...
agorafoodsinternational.comAccording to our latest research, the global Asiago cheese market size reached USD 1.42 billion in 2024, reflecting robust demand across multiple regions and end-user segments.
growthmarketreports.com